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Freeware under Google Chrome Terms of Service1.Websitegoogle. comchromebrowserGoogle Chrome is a freewareweb browser developed by Google.It was first released in September 2.Microsoft Windows, and was later ported to Linux, mac.OS, i. OS and Android.Google Chrome is also the main component of Chrome OS, where it serves as a platform for running web apps.Google releases the majority of Chromes source code as the Chromiumopen source project.One component that is not open source is the built in Adobe Flash Player that Chrome has disabled by default since September 2.Chrome used the Web.Kitlayout engine until version 2.As of version 2. 8, all Chrome ports except the i.OS port use Blink, a fork of the Web.Kit engine. 1. 41.As of Q2 2. 01. 7update, Stat.Counter estimates that Google Chrome has a 6.It also has 5. 4 market share across all platforms combined,1.Its success has led to Google expanding the Chrome brand name on various other products such as Chromecast, Chromebook, Chromebit, Chromebox and Chromebase.HistoryeditGoogle CEO Eric Schmidt opposed the development of an independent web browser for six years.He stated that at the time, Google was a small company, and he did not want to go through bruising browser wars.After co founders Sergey Brin and Larry Page hired several Mozilla Firefox developers and built a demonstration of Chrome, Schmidt admitted that It was so good that it essentially forced me to change my mind.Rumors of Google building a web browser first appeared in September 2.Online journals and U.S. newspapers stated at the time that Google was hiring former Microsoft web developers among others.It also came shortly after the final 1.Mozilla Firefox, which was surging in popularity and taking market share from Internet Explorer, which was suffering from major security problems.AnnouncementeditThe release announcement was originally scheduled for September 3, 2.Scott Mc. Cloud was to be sent to journalists and bloggers explaining the features within the new browser.Copies intended for Europe were shipped early and German blogger Philipp Lenssen of Google Blogoscoped2.September 1, 2. 00.Google subsequently made the comic available on Google Books2.The product was allegedly named Chrome because Google wanted to minimize the chrome of the browser,2.Public releaseedit.An early version of Chromium for Linux, explaining the difference between Chrome and Chromium.The browser was first publicly released on September 2, 2.Windows XP and later, with 4.December 1. 1, 2.On the same day, a CNET news item3.Terms of Service statement for the initial beta release, which seemed to grant to Google a license to all content transferred via the Chrome browser.This passage was inherited from the general Google terms of service.Google responded to this criticism immediately by stating that the language used was borrowed from other products, and removed this passage from the Terms of Service.Chrome quickly gained about 1 usage share.After the initial surge, usage share dropped until it hit a low of 0.October 2. 00. 8.It then started rising again and by December 2.Chrome again passed the 1 threshold.In early January 2.CNET reported that Google planned to release versions of Chrome for OS X and Linux in the first half of the year.The first official Chrome OS X and Linux developer previews3.June 4, 2. 00. 9, with a blog post3.In December 2. 00.Google released beta versions of Chrome for OS X and Linux.Google Chrome 5. 0, announced on May 2.Chrome was one of the twelve browsers offered to European Economic Area users of Microsoft Windows in 2.DevelopmenteditChrome was assembled from 2.Google and third parties such as Mozillas Netscape Portable Runtime, Network Security Services, NPAPI dropped as of version 4.Skia Graphics Engine, SQLite, and a number of other open source projects.The V8. Java. Scriptvirtual machine was considered a sufficiently important project to be split off as was AdobeMozillas Tamarin and handled by a separate team in Denmark coordinated by Lars Bak at Aarhus.According to Google, existing implementations were designed for small programs, where the performance and interactivity of the system werent that important, but web applications such as Gmail are using the web browser to the fullest when it comes to DOM manipulations and Java.Script, and therefore would significantly benefit from a Java.Script engine that could work faster.Chrome initially used the Web.Kit rendering engine to display web pages.In 2. 01. 3, they forked the Web.Core component to create their own layout engine Blink.Based on Web. Kit, Blink only uses Web.Kits Web. Core components, while substituting other components, such as its own multi process architecture, in place of Web.Kits native implementation.Chrome is internally tested with unit testing, automated user interface testing of scripted user actions, fuzz testing, as well as Web.Kits layout tests 9.Chrome is claimed to have passed, and against commonly accessed websites inside the Google index within 2.Google created Gears for Chrome, which added features for web developers typically relating to the building of web applications, including offline support.Google phased out Gears as the same functionality became available in the HTML5 standards.On January 1. 1, 2.Chrome product manager, Mike Jazayeri, announced that Chrome would remove H.HTML5 player, citing the desire to bring Google Chrome more in line with the currently available open codecs available in the Chromium project, which Chrome is based on.Despite this, on November 6, 2.Google released a version of Chrome on Windows which added hardware accelerated H.In October 2. 01.Cisco announced that it was open sourcing its H.On February 7, 2.Google launched Google Chrome Beta for Android 4.On many new devices with Android 4.Chrome is the default browser.In May 2. 01. 7, Google announced a version of Chrome for augmented reality and virtual reality devices.Version historyeditFeatureseditGoogle Chrome features a minimalistic user interface, with its user interface principles later being implemented into other browsers.For example, the merging of the address bar and search bar into the omnibox.Chrome also has a reputation for strong browser performance.Bookmarks and settings synchronizationeditChrome allows users to synchronize their bookmarks, history, and settings across all devices with the browser installed by sending and receiving data through a chosen Google Account, which in turn updates all signed in instances of Chrome.This can be authenticated either through Google credentials, or a sync passphrase.Web standards supportedit.The results of the Acid.Google Chrome 4. 0.The first release of Google Chrome passed both the Acid.Acid. 2 tests. 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Industrial market segmentation is a scheme for categorizing industrial and business customers to guide strategic and tactical decisionmaking, especially in sales and.Business Marketing Management Hutt Speh Download Free' title='Business Marketing Management Hutt Speh Download Free' />Industrial market segmentation Wikipedia.Industrial market segmentation is a scheme for categorizing industrial and business customers to guide strategic and tactical decision making, especially in sales and marketing.While government agencies and industry associations use standardized segmentation schemes for statistical surveys, most businesses create their own segmentation scheme to meet their particular needs.While similar to consumer market segmentation, segmenting industrial markets is different and more challenging because of greater complexity in buying processes, buying criteria, and the complexity of industrial products and services themselves.Further complications include role of financing, contracting, and complementary productsservices.The goal for every industrial market segmentation scheme is to identify the most significant differences among current and potential customers that will influence their purchase decisions or buying behavior, while keeping the scheme as simple as possible Occams Razor.This will allow the industrial marketer to differentiate their prices, programs, or solutions for maximum competitive advantage.Webster describes segmentation variables as customer characteristics that relate to some important difference in customer response to marketing effort.Webster, 2. 00. 31 He recommends the following three criteria Measurability, otherwise the scheme will not be operational according to Webster.While this would be an absolute ideal, its implementation can be next to impossible in some markets.The first barrier is, it often necessitates field research, which is expensive and time consuming.Second, it is impossible to get accurate strategic data on a large number of customers.Third, if gathered, the analysis of the data can be a daunting task.These barriers lead most companies to use more qualitative and intuitive methods in measuring customer data, and more persuasive methods while selling, hoping to compensate for the gap of accurate data measurement.Substantiality, i.The challenge here is finding the right size or balance.If the group gets too large, there is a risk of diluting effectiveness and if the group becomes too small, the company will lose the benefits of economies of scale.Also, as Webster rightly states, there are often very large customers that provide a large portion of a suppliers business.These single customers are sometimes distinctive enough to justify constituting a segment on their own.This scenario is often observed in industries which are dominated by a small number of large companies, e.Operational relevance to marketing strategy.Segmentation should enable a company to offer the suitable operational offering to the chosen segment, e.This can only be applied by companies with sufficient operational resources.For example, just in time delivery requires highly efficient and sizeable logistics operations, whereas supply on demand would need large inventories, tying down the suppliers capital.Combining the two within the same company e.Nevertheless, academics as well as practitioners use various segmentation principles and models in their attempt to bring some sort of structure.Here, we discuss a few of the most common approaches A Generic PrincipleeditOne of the recommended approaches in segmentation is for a company to decide whether it wants to have a limited number of products offered to many segments or many products offered to a limited number of segments.Some people recommend against businesses offering many product lines to many segments, as this can sometimes soften their focus and stretch their resources too thinly.See figure 1. The advantage in attempting the above approach is that although it may not work at all times, it is a force for as much focus as practicable.The one to many model ensures in theory that a business keeps its focus sharp and makes use of economies of scale at the supply end of the chain.It kills many birds with one stone.Examples are Coca Cola and some of the General Electric businesses.The drawback is that the business would risk losing business as soon as a weakness in its supply chain or in its marketing forces it to withdraw from the market.Coca Colas attempt to sell its Dasani bottled water in the UK turned out to be a flop mainly because it tries to position this purified tap water alongside mineral water of other brands.The trigger was a contamination scandal reported in the media.The many to one model also has its benefits and drawbacks.The problem is that a business would stretch its resources too thinly in order to serve just one or a few markets.It can be fatal if the companys image is ruined in its chosen segment.However, there are many companies that have dedicated themselves to only one market segment, e.Flowserve is a US based supplier of many different types of pumps, valves, seals and other components all dedicated to fluid motion and control.Among the above models, the most popular is the many to many version.As companies constantly try to balance their risk in different technologies and markets, they are left with no choice but to enter into new markets with existing products or introduce new products into existing markets or even develop new products and launch them into new markets see figure 2.The problem with the many to many model is that it can stretch a companys resources too thinly and soften its focus.One reason for the current financial problems of the worlds largest car maker, General Motors, is that it has tried to be everything to everybody, launching model after model with no clear segmenting, targeting or branding strategy.Two Stage Market Segmentation Wind Cardozo ModeleditYoram Wind and Richard Cardozo 1.This model is one of the most common methods applied in industrial markets today.It is sometimes extended into more complex models to include multi step and three and four dimensional models.Macro segmentation centres on the characteristics of the buying organisation as whole companies or institutions, thus dividing the market by Company organization size one of the most practical and easily identifiable criteria, it can also be good rough indicator of the potential business for a company.However, it needs to be combined with other factors to draw a realistic picture.Geographic location is equally as feasible as company size.It tells a company a lot about culture and communication requirements.For example, a company would adopt a different bidding strategy with an Asian customer than with an American customer.Geographic location also relates to culture, language and business attitudes.For example, Middle Eastern, European, North American, South American and Asian companies will all have different sets of business standards and communication requirements.SIC code standard industry classification, which originated in the US, can be a good indicator for application based segmentation.However it is based only on relatively standard and basic industries, and product or service classifications such as sheet metal production, springs manufacturing, construction machinery, legal services, cinemas etc.Many industries that use a number of different technologies or have innovative products are classified under the other category, which does not bring much benefit if these form the customer base.Examples are access control equipment, thermal spray coatings and uninterruptible power supply systems, non of which have been classified under the SIC.Purchasing situation, i.This is another relatively theoretical and unused criteria in real life.As a result of increased competition and globalisation in most established industries, companies tend to find focus in a small number of markets, get to know the market well and establish long term relationship with customers.The general belief is, it is cheaper to keep an existing customer than to find a new one.When this happens, the purchase criteria are more based on relationship, trust, technology and overall cost of purchase, which dilutes the importance of this criteria.Decision making stage. 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